Joel Little, known for working mainly with New Zealand artists Lorde and Broods, appears for highlight “Imaginary Friend”, bringing the same creativity for alternative pop music that he brought to Broods’ fantastic Conscious earlier this year.įellow Swedes Ali Payami and Ilya Salzmanzadeh, known for working with pop mastermind Max Martin on some of the decade’s biggest hits, do their best with what they’re given, experimenting with sounds that don’t fully deliver. When things switch up due to new blood in the studio is where things get interesting. Production team The Struts, not to be confused with the glam-rock band, handles most of the songs here and the similarity between them is felt strongly. These instrumentals can tend to take over the entire song at times despite the aim to be minimalistic - they are more minimalistic in structure than in sound, many of the main beats punctuated by a pounding and repetitive synth line. The project offers a brief 10 tracks of dance-pop, but with a darker pulsating spin.
The production team is largely the same barring some high-profile interlocutors who provide some of the album’s best tracks this is largely just a classic case of sophomore burnout. Her brand of hook-based instant earworm pop music does not work as well with the style, many of them simply not being as memorable as tracks like “Habits (Stay High)” and “Talking Body”. Instead, she opts for a darker angle and sings over minimalistic electropop beats.
Rising Swedish pop star Tove Lo’s sophomore album, Lady Wood, doesn’t pack as much of a punch as the smash hits which defined her first.
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