I use this mode a lot in grant writing when I’m describing the need for the service that the Food Bank provides to the community. Logos – The argument from logos relies on reason and facts.You have an authority to speak on the spiritual life because of your consecration to God. Basically, this mode of persuasion says, “Look at who I am as a speaker and judge what I say based on what you know about what an awesome person I am.” This can be a strong mode of persuasion for you, because you and your sisters have given up life in the world for a life of prayer and penance on behalf of the Church. The argument from ethos relied on your personal wisdom and prudence, your years of experience, your public acts of virtue, and the like. Ethos – We use this word in a slightly different sense nowadays to signify your moral belief system, but back in the day it referred to your character.
These different rhetorical tools affect us in different ways. The ancients identified three types or modes of persuasion: Ethos, Logos, and Pathos.
It can be used for good or evil, depending on who is saying what. Fundraisers use rhetoric to inspire generosity. Demagogues use it to convince you to believe a particular vision of history. Advertisers use rhetorical techniques to persuade you to buy a certain kind of toothpaste.
Nowadays, rhetoric constantly influences your life whether you like it or not. They studied this art of rhetoric because it was, and still is, an essential art for anyone involved in civic life. This ancient discipline attracted the attention of the greatest minds in Western Civilization… names like Plato, Aristotle, Cicero, St. Where is my checkbook?” A Rhetorical Question… or a Question of Rhetoric.įor thousands of years, the art of persuasion has been studied and taught under the name of rhetoric. Or you can tell the story in such a way that they say, “I need to support what they’re doing. You can tell the story of your capital campaign in such a way that people say, “How nice that they’re doing that.” And do nothing. When you are raising money, you need to do more than inform potential donors. You’re asking yourself why this is important in fundraising. He just can’t get past the fact that it’s green and a drink with yogurt and strawberries should never be green. My sister-in-law told me yesterday that her son simply refuses to drink the green smoothies that she makes, even though she thinks they are sweet and delicious. So the way a piece of pie looks has a disproportional effect on whether we think that it tastes good or not. Our ability to distinguish between true, almost true, or false is now flawed, and our emotions (what the old philosophers called passions) are all mixed up and have way more influence than they did when God drew up the original blue prints for the human person. One of the results of the Fall is that our intellect, that part of us that is rational, doesn’t work quite the way it should any more. We would like to think that we’re entirely rational, that we make decisions based on solidly grounded logic, but it’s not true. You can make the most delicious pie in the world, but if it’s ugly and the way you serve it is ungraceful, people just won’t like it as much. One of the things that the master chef always points out is that presentation is right up there with ingredients and recipe in terms of importance.
Affectus ethos rhetoric tv#
I don’t watch much TV either, but I can really get sucked in by the occasional cooking show. Since you live cloistered in a monastery, I can’t imagine that you spend a lot of time watching cooking shows.
Affectus ethos rhetoric how to#
I think that you have included a lot of good information, but now we need to focus on how to package it. I’ve been reading through the draft of the case statement that you sent over to me. I’m planning on having at least three kinds of pie (small slices). My family is looking forward to sampling all of the delicious treats that everyone has been baking. Happy Thanksgiving! I hope that ya’ll have a wonderful day of feasting and rest tomorrow.
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